Don't just dream of success.
Plan for it.

In 2020, Ideation to Valuation, launched a new kind of business growth and development program. This program specifically addresses the needs of business owners looking to grow, faster. 


The four most common reasons why small businesses fail.

  1. A lack of sufficient capital.
  2. Poor management.
  3. Inadequate business planning.
  4. Overblowing their marketing budgets.
*According to Investopedia

The reason why those businesses failed.

  1. 42% of small businesses fail because there is no market need for their services or products.
  2. 19% were outcompeted.
  3. 17% failed because they lacked a business model.
*According to their founders as surveyed by CBInsights


According to the Bureau of Labor Statistics:

  1. 20% fail in their first year in business.
  2. 50% of small businesses fail in their fifth year in business.
  3. 70% of small business owners fail in their 10th year in business,

Imagine if there was a program that understood the needs of small business and could not only help you survive these statistics but thrive in spite of them!

Well, you don’t have to imagine…it’s here!  Ideation to Valuation specifically addresses the needs of business owners looking to grow faster. The program is delivered via live instruction, videos, critical questions, and assignments. The program content will cover, but is not limited to:

  • Defining, attracting, and retaining the RIGHT customers.
  • Making certain your business offers align with the needs of your target audience.
  • Ways to maximize your revenues and align your pricing with the costs associated with delivering your products, services, and/or solutions.
  • Identify which key team members, activities and partners sustain your business value.
  • Defining, testing and validating your go-to-market strategy.
  • Positioning your sales process to match your customers buying process.
  • Offer alternative sales qualifying strategies resulting in better qualified sales opportunities.
  • Ensuring you have repeatable, sustainable, and scalable delivery models and methodologies.
  • Providing up to 8 proven strategies for effectively scaling your business models, including Platforms.

The course will also cover the physical and mental aspects of growing a business, faster:

  • Encouragement from other entrepreneurs, coaches, and successful businesspeople.
  • Mental tips and exercises designed to challenge the way you currently think about what it takes to succeed.
  • Peer and instructor engagement.
  • Corporate participation from some of the world's largest companies. 
  • Access to our structured mentoring program.
  • And much, much more…

What you need to succeed...for the long term.

Whether you are just starting out or looking to level up, Ideation to Valuation has what you need to succeed…for the long term.  Just like those who go to the gym to get fit, this program is designed to get your business model fit!

Ideation to Valuation helps turn failure statistics in your favor.  While the above-mentioned business failure statistics are scary, and have been consistent over time, the fact is:

  1. About 80% of businesses WILL survive their first year in business.
  2. About 70% of businesses WILL survive their second year in business.
  3. About 50% of businesses WILL survive their fifth year in business.
  4. About 30% of businesses WILL survive their 10th year in business.

So, the question becomes, what are YOU going to do about it?  How can you make sure YOUR business is fit for survival?  Click here to sign up or receive additional program information, and weekly schedules with learning objectives, and more.

What side of the statistics will you be on?  Sign up today!

Be in the know.

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Note: A Special program featuring Diverse Business Development Strategies - The Playbook is coming soon.

This Diverse Business program will break down the diverse supplier industry origin, agencies, role players, the rules of the game, and how to gain an advantage in the game.